Content Marketer

Job description


At SkinVision, every single day is an opportunity to make a difference because we are on a mission to save 250,000 lives in the next decade by revolutionizing the way we care about our skin. Our technology allows users to take ownership of their health, recognizing signs of skin cancer from anywhere at any time. 


SkinVision is looking for a creative professional for our Content Marketer role. The Content Marketer is responsible for developing and executing effective content marketing strategies, assisting with global campaign development and analyzing the effectiveness of each campaign and developing programs. The successful candidate will play an integral role in building and engaging the customer base and creating effective strategies that will promote the long-term growth of SkinVision. Together, we can reduce the impact of skin cancer through every customer, every photo, every message sent, every review and every response provided.


Job Overview

The Content Marketer is responsible for developing and executing content marketing strategies. You will run our marketing automation platform and funnel communications, interacting with the commercial team to strengthen brand awareness and drive engagement. By supporting the country teams, you ensure that the marketing campaigns gain SkinVision awareness and branding as predicted.


Daily Drivers

  • Develop content marketing strategies for programs and execute (including company website and social media)
  • Write content for marketing programs and schedule campaigns: online, offline newsletters and social media
  • Create a multi-channel marketing content strategy: SEO, digital advertising and social media marketing
  • Manage external partners for marketing collateral creation
  • Analyze data to determine campaign efficiency: AARRR funnels
  • Track KPIs of marketing campaigns. Reporting and presenting campaign results and project recommendations to the management team
  • Create and manage the content calendar: editorial and marketing. Overseeing promotional activities; Helping create designs and layouts for advertising concepts
  • Campaign management. Marketing Automation via the platform: provide content, funnel analysis, A/B testing, etc. AARRR
  • Experience optimizing/iterating upper-funnel campaigns
  • Experience creating a wide range of marketing collateral (regular review and adhere to brand guidelines)
  • CMS build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action together with Growth, UX
  • Evaluating how the brand can appeal to a wider consumer base; focus on brand identity and visibility


What you will bring in

  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 3-5 years of professional experience in digital and/or content marketing and brand storytelling
  • Experience managing/developing/implementing social media & email campaigns.
  • Prior experience writing email, blog, and social content for both broad and persona-based audiences
  • Knowledge of digital marketing tools and Content Management Systems such as LeanPlum (or comparable email automation platforms)
  • Understanding of (content) marketing tactics, such as SEO, digital advertising and social media marketing
  • Highly motivated and self-starting with a full understanding of the product you’re promoting
  • Experience optimizing/iterating upper-funnel campaigns
  • Excellent analytical, (verbal) communication and presentation skills
  • Strong Google Analytics/ Firebase, WordPress and Adobe Acrobat/Illustrator skills
  • Able to work closely with internal marketing/content/PR roles to create campaigns
  • Proficiency in both Dutch and English is a must - exceptional verbal and written communication skills with strong attention to detail

Do you want to use your talent, knowledge, and skills to create a positive impact on the skin health of millions around the world? We look forward to receiving your application.